News

Monday October 1st 2018 a new campaign for the Danish Agriculture & Food Council was launched.
Iceberg lettuce from our fields in Brande is one of the products that are portrayed and highlighted. You follow the fresh harvested iceberg lettuce to the end consumer on the vegetable market in Verona, Italy.  Italy is one of the locations where the Månsson iceberg is exported each summer.
Teh campaign will be shown as TV spots on the local TV channels as TV2, TV2news and Kanal 5, on social medias as facebook and youtube, and all the movies in the campaign will be public on www.lf.dk/noget-af-det-bedste

Read more on: https://landbrugsavisen.dk/ny-kampagne-v%C3%A6kker-stoltheden

https://www.lf.dk/noget-af-det-bedste/groent

Enjoy!

brochure-omdoemmekampagne

Open farm event 2018 is over.

To all of our visitors: THANK YOU for visiting!
Again this year you showed up in a number that beat the record.
We were 4,414 this year. Fantastic!

THANK YOU to all the beautiful, faithful, committed helpers, coworkers and employees.
THANK YOU for the participation of lovely collaborators who helped in multiplying and expanding the range of activities.
Once again it is a pleasure to look back on a lovely Open Farm 2018-event!

We are proud and honored by how many people who has chsoen our farm to visit and to learn how modern organic production of vegetables and eggs takes place.

THANKS

Read more about the event here: https://www.gartnertidende.dk/tvaerfaglig/nyheder/2018/en-paa-opleveren#.W7DxgPkzaUm

as well as on the Axel Månsson A/S facebook profile, where you can also see many more pictures from this beautiful day.

To be able to obtain the best possible conditions for this year’s demo garden we are draining the area – as far as the eye reaches !

For the 6th time we are planning the Maansson demogarden, as we call it…

This “garden” (which actually has grown  and now seizes 2 organic fields) – we test a lot of new species each year.

We test both the cultivation ability – can we grow this crop organically, on sandy soil, in the cool Midjutland, with the machinery that we are commonly using?

But we also test the merchantability – do the consumers like the crops, do the purchasers?, can the products be sold in the Maansson farm shop?, on vegetable markets?, in the retail stores?, isit meant for the gastro segment?, for the meal boxsolutions?, etc.

The garden is alos very much used for our guided tours – which in this way has an element of innovative garden walks – for photo sessions, tastings, etc.

http://lf.dk/aktuelt/nyheder/2018/februar/her-bor-michelin-landmaendene#.WoqRtq7iaUl

Michelin farmers live here

Today, February 2nd 2018, world-renowned Michelin stars will be awarded to Denmark’s finest restaurants.  Among the people keenly awaiting news of which restaurants have achieved this accolade are Danish farmers.

These are the farmers who supply the raw materials to the winning restaurants – and they are located on the Danish Agriculture and Food Council’s new interactive map of Denmark.

To view the map, click here: http://lf.dk/michelin

“Our aim is to expand the gastronomic map of Denmark,” says Karen Hækkerup, CEO, Danish Agriculture and Food Council. “Wherever there is a Michelin restaurant, there are usually local suppliers able to deliver world-class products. We want to celebrate these farmers when the Michelin stars are awarded today.”

The new gastronomic map of Denmark flags up dairy farmers, sheep breeders, crop producers, etc. and gives Danes the opportunity to find out where they can sample the products that are served at Denmark’s finest restaurants.

“I hope that the map helps to build local pride in our talented farmers across the country,” says Karen Hækkerup. “People could even call into their local “Michelin” farm to buy Michelin carrots or Michelin meat to get a taste of Michelin star quality on their dinner table.”

The Danish Agriculture and Food Council is the main sponsor of the Michelin star awards at Copenhagen City Hall on Monday evening.

“I would like the Danes to open their eyes to the fact that there are world-class farmers living in their neighbourhood. Also, that more farmers will see the potential in collaborating with local restaurants, so we achieve even greater recognition for Danish agriculture and gastronomy,” says Karen Hækkerup.

We are extremely proud to receive Nordea Business Leader Price 2014. It heats much when others appreciate the work we are doing and see the potential in the way we do business.

Below you can read the press release that Nordea issued in connection with the award ceremony.

Press release:

Are focused on the development and ecology receives Nordea Business Leader Price 2014

CEO Axel Månsson Axel Månsson A / S Brande receive the Midtjyske Business Leader Price 2014 Price from Nordea awarded for the 36th time Friday, January 30, 2015.

Year Midtjyske Business Executive price goes to a leader who knows how to develop its business in line with increasing customer demands and requirements for organic agricultural products.

Adm. Director Axel Månsson from nursery Axel Månsson receiving the award from Nordea, because he constantly has both the interests of customers and environmental impacts in mind while has managed to build a healthy business up within an otherwise penetrated agricultural industry.

– Axel Månsson, together with the employees created a solid company with a focus on ensuring customers fresh, quality products that are produced with the greatest possible consideration for the environment and therefore with a strong focus on ecology, which is the continued rapid development, says Jens Koch Nordea’s corporate director in western Jutland.

The award consists of a work of art from a local artist’s hand and 20,000 kr., Shared equally between the winner and the employees.

According to Jens Koch, the choice fell on Axel Månsson, because he as a competent leader has developed a very modern farming business that is based on flexibility, innovation and freshness – in both products and collaboration with customers and suppliers. The company also managed to adapt to consumers’ expectations and daring to try new trends in food markets.

– Despite the general economic crisis and difficult times in the industry, Axel Månsson A / S achieved good financial results, continues the corporate director Jens Koch.

Axel Månsson A / S is Denmark’s largest manufacturer of iceberg lettuce and cabbage. The company is one of the largest open-air nurseries and plants annually 45 million. plants. In addition, produced 27 million. organic eggs. The farm is on a total of 800 hectares of land and employs around 200 people during peak season.

Among the former recipients of Nordea Midtjyske Business Leader Price are companies such as KPC, Herning Folkeblad, JBS, BoConcept and United Textile Group, which won the award last year.